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Benefit
The cost of advertising is one of the first
considerations in which most business persons are
interested. Typically annual fees on a two or three inch ad
in your local newspaper can run into the hundreds of
dollars. . .and that's not including the costs paid to a
designing service to create the ad for you. By comparison,
the annual hosting fee for a Web site through
TheBusinessLinks.com will be remarkably less. Furthermore,
instead of a snippet of information crammed into a couple of
inches of space, your web site can include descriptions,
color images and more information!
Unlike traditional newspaper, yellow page or magazine
advertising where listings are typically placed under ONE
specific category (or "keyword"), when we register your web
site with the major web Search Engines (e.g. Yahoo.com,
msn.com, google.com, etc.), your business is indexed under
NUMEROUS keyword descriptions.
Using most traditional advertising methods your exposure
reaches a relatively small geographic area. For example, in
the past persons in nearby towns generally learned of area
businesses through their local newspaper, phone book, radio
or TV. But those types of media cover only a limited local
area. Persons just outside of that area searching for
specific services might have been interested in your
business had they known of its existence. With a Web site,
you can reach those customers. . . and better yet, they'll
have the potential to find you!
Similarly, pleasure or business travelers to your area
may not know of your business until they arrive in your
community and access the local phone directory. Your web
site can reach and inform travelers before they arrive. That
long distance capability even extends to international
prospects who might be interested in your business, products
or services. Your web site literally has exposure to a
world-wide audience.
Anything that can be put on paper - text, graphics,
photos, order forms and more - can be put on a Web site and
remember, the World Wide Web never closes. Your advertising
runs 24 hours a day, seven days a week! What radio or
television coverage can give you that kind of exposure?
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There certainly is good reason to continue with some
conventional advertising. Placing the address of your Web
site in your conventional advertising (including letterhead,
brochures, business cards, etc.) can increase their
effectiveness. It gives interested parties a place
to go for additional and more comprehensive information than
can be affordably placed in conventional forms of
advertising. Additionally, the information carried on your
Web site can at any time be easily updated to reflect any
special offers or seasonal changes.
What's more, prospective customers don't have to wait
until business hours to receive information from you. They
can access your Web site information when it's convenient
for them - 24 hours a day!
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